Google’s Latest Core Search Update

By:  Leanne Lambert

Have you noticed any changes in your website rankings? You might want to keep an eye over the next few weeks, as Google has begun to roll out its latest core search update which began on May 25th.

So what’s being updated? As per usual, Google never explains exactly, which is a measure designed to stop users from trying to decipher their mysterious system.

Google offers this rather vague overview: “Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

Indeed, Google further explains that: “There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.”

With these unknown core changes, one might see SEO performance taking a negative hit or, if you’re lucky, you’ll actually see improvement in Search referrals because of the Google core updates.

Though you won’t know what the changes are, or exactly how to capitalize on them… don’t worry, we’re all in the same boat! We will just have to try and unravel the mystery of this newest core update.

Happy sleuthing and good luck to us all (fingers crossed)!


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