Silver Linings

By: Mary Ann Bautista


It is not presumptuous to state, that most of us will be happy to see 2020 in the rear-view mirror. This year was tough, with a worldwide pandemic, economic uncertainty, a stressful election, a painful reckoning with inequality, to say nothing of relentless storms, floods and fires.

But that is not to say that there were not some positive learnings and yes, even silver linings to this year,

Here are a few thoughts on the silver linings we experienced here at BDM:


We learned to be resilient, adaptable and even found strength that we did not know we had. The team at BDM did a fantastic job adjusting to working from home. In fact, some of us have learned to absolutely LOVE it! We are lucky that most everyone had a home office set up that was able to be adapted to full time use. We were able to move office equipment to home when needed and very few additional purchases were necessary. Surprisingly, we were in pretty good shape for the sudden transition.


I also want to give credit to our team that has continued to be very productive in a work at home environment. We have not missed a deadline or left anything on the table. We all bring ourselves fully to the job, 5 days a week! I’m proud of this team and what we’ve accomplished this year.


We’ve expanded our social media program and are now working with literally hundreds and hundreds of influencers to drive direct response results for our clients. We also dramatically expanded our SFTV and LFTV programs in the constantly changing TV viewing landscape. We are far ahead of where we were year over year.


Our growth in audio is blowing it out! We are currently in negotiations for our biggest annual podcast deal ever! It is a significant accomplishment to find a podcast that drives a DR result in the 7-figure range annually. The results are some pretty amazing revenue numbers for our clients! Plus, I have to call out our ever-evolving creativity in radio, short and long form TV, video content and influencer work. We know how to develop eye catching creative that looks great and drives consumers to respond in a trackable manner.


On the business ops side, we undertook a major clean up and update to our financials and put some important processes in place to keep things running smoothly. Thanks Angela!

And finally, I need to pat myself on the back a bit. I was able to find the time and support needed to relaunch BDM, Inc. in the social media world. We are blogging weekly and posting in various social medias 3X’s per week. I am proud of that accomplishment!


So, our team is looking forward to 2021 with hope and optimism, but we are also grateful for the lessons, learnings and discoveries of 2020, no matter how painful and hard earned they were!

Take a moment to consider your silver linings! And by the way, if you have a little extra at this time, please be sure to share. Here at BDM we made a sizable gift to our local Alameda Food Bank. We are grateful to all of you and your support! Happy Holiday and our best wishes to you and your success in 2021.

Recent Posts

Why should you turn your podcast into video? Find out!

Did you see Ruth Stevens' article that interviewed Mary Ann Bautista regarding getting more audience out of your B2B podcast? Want to learn more? For more information, set a time for a quick call with Mary Ann!

Click Here For Mary Ann's Calendar