Facebook’s Holiday Tips for Online Shops

By: Leanne Lambert

Christmas is just around the corner! Facebook has provided some new tips for how Shops can add a holiday feel to their online product listings.

Shop tips to boost your holiday offerings:

Update Your Catalog – Facebook points out that a good quality catalog not only improves placement in search results but helps customers discover your products. It also drives conversion by providing customers with the information they need to make a purchase.  Facebook also says be sure to use fun festive images to gain a lot of attention.

Tag Your Products – Product tags give your audience an opportunity to buy from “every post, story, or live video on Facebook and Instagram.” Businesses can tag up to 5 products per post.

Create Holiday Theme – Facebook says brands should include a minimum of eight products per collection, and use “colorful, uplifting imagery,” as well as product titles that tie into trending inspiration. Don’t forget to include well-priced impulse buy items!

Facebook also notes that it will be providing more holiday marketing options for retailers.

“To help buyers make more confident purchases and easily identify shops on Facebook and Instagram, we are testing a new label that identifies shops offering consistent shopping experiences.”The new ‘Preferred Shop’ label will help provide extra assurance to buyers, by highlighting Shops that deliver excellent customer service.

Facebook is testing the new labels now and will provide more info soon.

Here’s to happy holiday creating!

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