5 Tips For Creating High Quality Video Content
By: Louis J. Rebecchi
From broadcast television to social media platforms, the need to leverage video for direct response marketing is growing every day. Here are five tips for creating high quality video content for your direct response marketing campaign.
Tip #1: Prioritize Your Message
It’s easy to get caught up in gimmicks and flashy video techniques, especially in today’s “viral” conscious environment, but remember that message is the most important part of effective video. A flashy vehicle without the substance to back it up will ultimately fall flat. So put that message up front, and keep it there!
Tip #2: Keep Your Message Clear
How you communicate your message is just as important as prioritizing it! Communicate effectively by crafting a tight script that’s clear and easy to understand, use visuals that support your ideas, and keep it concise! Long, disjointed or rambling content with little visual supplement is a guaranteed way to lose viewers!
Tip #3: Pay Attention To Production Value
Production value matters! A well-lit, thoughtfully framed shot with clean, crisp audio goes a long way in creating a professional image to present to your audience. It’s difficult to communicate a message effectively through a dark, unflattering video with distant or muffled audio.
Tip #4: Present An Alluring Offer
In direct response marketing, an alluring offer is often the engine that drives a successful video. Take time to craft an offer that will drive response, and dedicate a meaningful portion of your video to building value into it. Enticing customers with an alluring offer is a cornerstone of direct response strategy and should be applied to video the same way.
Tip #5: Create A Sense Of Urgency
Another important direct response strategy is creating a sense of urgency in your video. You do not want viewers of your video to hesitate in responding to your call to action, you want to encourage them to ACT NOW! This can be accomplished in video through a well scripted pitch, leveraging visual elements such as offer graphics or timers, or communicating limitations on the availability of your offer.
Achieving high-quality, effective video content that drives response is found in the nuances. Start by working with knowledgeable professionals that understand these important details to create your direct response video content.