5 Effective Amazon Product Video Types
By: Leanne Lambert
Here are five examples of the most effective types of product videos for your amazon listing.
- Explainer Videos:
If your product seems to create a lot of questions from customers, then an explainer video might be the perfect video for your product. This is a great way to showcase your product while answering the most asked questions.
Explain the nitty-gritty details. Show your customers exactly how your product works and how they can use it. Get ahead of the questions and the customer will be more ready to try it
- Comparison Videos:
Comparison videos can be one of the most compeling types of ecommerce videos to add to your Amazon product listing. A comparison video to highlight what sets you apart from the crowd is a great way to go. You can compare your product to a competitor or even do a before and after video about your products and the competitions. But keep in mind that Amazon has clear-cut guideless on what you can and cannot say in a comparison video.
- Product Highlights Videos:
Highlight videos are one of the most common forms of Amazon product videos. The best product highlight videos focus directly on the product. Use a bright white or pop of color background to let your product be the star of the show.
- Lifestyle Videos:
Lifestyle videos are kind of like a mashup between influencer marketing and product video. Lifestyle videos create a brand story and sells more than just product – it sells those lifestyle goals.
Show people what life could be with your product. The use of props and professional models along with a great location will give customers a glimpse of what their life could be with your must-have product
- Customer Experience Videos:
Boost your brand authenticity and build trust with prospective customers by using customer experience videos. When prospective customers hear from current customers that your product made their life better, they also will be more apt to give it a try as well. The skeptical will become unable to resist!
Whether you use one or all these types of videos, you can’t go wrong with adding video to your product listing!
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