Video Marketing Rules!
By: Matthew Pearce
Video content has proven to be one of the hottest marketing strategies today. No matter what kind of product you are selling, you should consider video as a way of telling your story. Here are some of the reasons why we love video:
It’s Easy To Consume
We all want to get our information fast, and we want it to be engaging and exciting. How many times have you searched on YouTube for an answer to a complex problem? Let’s face it, video is easy to consume. The ease of use is a golden opportunity to connect with buyers when they need you the most.
It Gives You Time To Tell Your Story
They say that a picture is worth a thousand words. Well, how many words is a video worth? You have a captive consumer engaged with you when they are watching your video. It’s hard to imagine any other media channel with such active engagement. How can you use this to your advantage? Quality content rules, and if you help a viewer solve a problem or find a solution, they will likely have confidence in your product or service.
You Can Share Customer Reviews
We all look for reviews online to tell us whether a product is worth buying. But have you considered a video review? No matter how reliable your written reviews are, people will appreciate seeing other people on video, using and talking about the product they bought from you. Maybe you are asking yourself, how can I get a customer to do a video review? That’s where we can help. We have strategies to help you get reviews that will get your product noticed.
It’s Not Only YouTube Anymore
While YouTube is the go-to channel for video reviews, other platforms such as Facebook, Twitter, Pinterest, Twitch, and Amazon can be very powerful. Make sure you consider how these different platforms can play into your video strategy.
It Is More Engaging
When you use video to promote your products, your potential customers will feel more engaged with you. Unlike a text advertisement, a video makes a person feel that they are a part of the conversation. Also, potential customers can leave questions and comments on your videos. And when you reply they trust you even more and see that you are trying to satisfy their needs and answer their questions.