By: Tanner Nored

With the ever-growing popularity of TikTok, brands are finding influencers to promote their goods and services on the platform. In fact, TikTok is taking the influencer world by storm.  The social media platform provides a unique way to create content through dancing, lip-synching, tutorials, and other forms of engaging entertainment. And brands are taking notice!  It’s a great way to advertise products and services. According to a survey by Linquia, 68% of marketers plan on using TikTok for influencer marketing in 2021, second only to Instagram.

Being a highly popular app, with over 600 million users worldwide, TikTok is creating opportunities for brands to collaborate with influencers & creators. The company has implemented a creator marketplace exclusively for brands and creators that meet certain qualifications. This allows brands to more easily connect with potential influencers and view their analytics (engagement, demographics, etc.) to see if they’re a good fit. This essentially will help brands save time on extensive research and focus more time on building connections for their marketing campaigns.

If brands want to keep up with the latest trends and possibly reach a broader audience, TikTok is definitely something to consider. Could your company benefit from it?

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