Instagram Threads: A New Way to Grow Your Brand

By: Leanne Lambert

Instagram Threads is a new app from Instagram that allows you to share more personal and casual content with your close friends. Threads posts are ephemeral, meaning they disappear after 24 hours, and they’re only visible to the people you choose to follow.

This makes Threads a great platform for brands to connect with their fans on a more intimate level. You can use Threads to share behind-the-scenes content, give sneak peeks at new products, or just let your personality shine through.

Here are a few tips for using Instagram Threads to grow your brand:

  • Be personal. Threads is all about connecting with your fans on a personal level. Share photos and videos of yourself, your team, and your customers. Talk about your passions and your goals. The more personal you are, the more likely people are to connect with you and your brand.
  • Be consistent. The best way to grow your audience on Threads is to be consistent with your posting. Share new content on a regular basis, and make sure your posts are interesting and engaging.
  • Use hashtags. Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in search results for those hashtags.
  • Engage with your audience. Respond to comments and questions, and participate in conversations. The more you engage with your audience, the more likely they are to stick around.

Instagram Threads is a new and growing platform, so there’s still a lot of opportunity for brands to get involved. If you’re looking for a way to connect with your fans on a more personal level, Threads is a great option.


Bautista Direct Marketing is a full-service media-buying agency specializing in direct response advertising. Please reach out if you’d like to learn more about how we can help you.

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