Over 100 million Americans listen to podcasts weekly

Podcasts can be tricky, but we know how to reach highly engaged consumers using direct response methods. For the savvy marketer, it’s a great way to reach this hyper-targeted audience.

• ● 80% of podcast listeners were able to name the advertised brand and 61% bought a product or service from a podcast ad.
• ● Podcast channels drive an average 34% lift in conversions, as compared to an average 2.6% lift across non-podcast channels such as digital display (1.1%), print (2.4%), and linear TV (3.1%).
• ● Monthly podcast listeners have higher education (53% with four-year college degree or more) than the average U.S. population (39%).
• ● Monthly podcast listeners have a higher household income (41% with $75K+) than the average U.S. population (29%).

Benefit from our strong relationships with network reps and directly with shows allow us; let us negotiate aggressive direct response campaigns for you. Show formats are available across the board, providing plenty of opportunities for all types of target demographic customers.