Direct Response TV
Precision Direct Response Television Delivers Results
You don’t need cookie-cutter solutions. We tap our years of experience to tailor your buy with precision. Unique insights into stations, networks, and shows let us identify the best option for you so you can achieve the results you need.
And you don’t need to worry about the details. We continually evaluate the effectiveness of your spot or show. If something is not quite working, we will evaluate it to see if a re-edit would improve results. There’s no sense in throwing out the baby with the bathwater–and we may be able to save you money.
Here are some areas where we can serve you:
- Broadcast and Cable Spot
- National Broadcast and Cable
- Online Streaming
- Cable Packages
You won’t be left in the dark. Open, transparent communications with you and our media partners means you always know what’s going on. If you’re a first-time buyer, we’ll take the time to educate you, too.
Winning Record-Breaking Revenue and ROI with Spot-On Calls to Action
The BDM team worked with our client to develop creatives with specific calls to action. These directed consumers to a website to place source-coded orders. Results to date:
- ● In 2018, the client realized $4 million combined LFTV/SFTV in sales. ROI was 162% on SFTV and 206% on LFTV.
- ● In 2019, sales jumped to over $5 million. ROI on SFTV was 157% and 232% on LFTV.
- ● 2020 was a record-breaker, with $4 million in sales, SFTV ROI at 219%, and LFTV ROI at 256% by mid-June.
We are constantly testing new TV buys and discovering new ways for the client to hit their targets.